A Fairytale Family Adventure

Step into the stories. Share the joy. Create memories that last a lifetime. A magical fairytale experience for your children — and precious, high-quality time for yourself.

Join M-Town on a carefully curated three-day family journey to Astrid Lindgren’s World. From comfortable transportation and quality accommodation to group activities and professional coordination, every detail has been thoughtfully arranged so you can simply enjoy the experience together.

For families of all backgrounds. Everyone is welcome.

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Journey Highlights

A magical 3-day family adventure designed for children to explore, play and connect, while parents enjoy a relaxed and worry-free getaway.

✦ A Fairytale World Comes to Life

Step into the beloved stories of Astrid Lindgren and experience the magic beyond the pages. Explore storybook settings, enjoy live performances, meet iconic characters, and discover a world where imagination becomes reality.

✦ Children Make New Friends

Travel alongside other families and children, creating opportunities for new friendships, shared adventures and meaningful memories in a warm, family-friendly environment.

✦ Relax While Everything Is Organised

No long-distance driving.
No hotel searching.
No complicated planning.

Simply arrive, board the coach, and enjoy a carefully coordinated experience from start to finish.

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What’s Included

• 2 nights hotel accommodation
• Hotel breakfasts
• Round-trip coach transportation
• 1-day entrance ticket to Astrid Lindgren’s World
• Kids Club activities
• Group leaders accompanying the trip

Not Included

• Lunches and dinners
• Personal purchases
• Mini golf (optional activity)
• Personal travel insurance

We will happily provide recommendations and assistance for meals throughout the journey.

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Detailed 3-Day Program

Day 1 – Friday, 14 August

Departure from Stockholm

Meet the group and begin your journey by private coach.

A comfort stop will be arranged during the journey, allowing families to stretch their legs and enjoy dinner at their own pace. Recommendations and assistance will be provided.

Arrival & Settle In

Check into the hotel and enjoy a relaxed evening.

Take time to unwind, explore the surroundings or simply enjoy a peaceful start to the weekend.

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Day 2 – Saturday, 15 August

A Full Day in Astrid Lindgren’s World

After breakfast, spend the day exploring the magical world of Astrid Lindgren.

Children can:

• Visit storybook environments
• Watch live performances
• Meet beloved characters
• Play and explore with new friends

Families are free to enjoy lunch and dinner inside the park according to their own preferences and schedule.

Evening Options

Kids’ Movie Night
Supervised by our experienced group leaders.

Relaxation Time for Parents
Enjoy some well-deserved downtime, a massage, a quiet walk or simply a peaceful evening.

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Day 3 – Sunday, 16 August

Family Activities & Summer Fun

After breakfast, children will join fun Chinese-themed activities led by teachers from Huaxia Chinese School.

A playful and engaging opportunity to experience language, culture and friendship during the summer holiday.

Optional Parent Activities

• Mini Golf (additional fee applies)
• Relax and enjoy free time

Explore the Town Centre

Before departure, families may stroll through charming Vimmerby town centre and enjoy lunch at their own pace.

Return to Stockholm

Board the private coach and travel comfortably back to Stockholm with wonderful memories to take home.

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Pricing

3,280 SEK per person

Children aged 0–3 years: 50% discount

Limited places available.
As transportation and accommodation are reserved in advance, registration may close early once capacity is reached.

Registration Deadline: 24 July 2026

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Ready for a Summer Fairytale?

Leave the planning to us. Bring your family, make new friends, and experience the magic of Astrid Lindgren’s World together.

Reserve Your Family Adventure Today
Magic Moments for Memories.

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